JAY ADONI

Ventures 2007 to 2014

PLV Studio.

A second fashion company, three decades after the first: women's shoes and accessories, sold under two global brands.

Jay Adoni with arms crossed in a shoe showroom
Jay Adoni

The two brands

Two labels, one studio.

Pour La Victoire

PLV

Global

Women's shoes and accessories

One of the two global brands made and sold by PLV Studio, Inc.

Kelsi Dagger

PLV

Global

Women's shoes and accessories

The second global brand in the PLV Studio house.

March 2014

Private equity comes in.

Seven years after he founded it, the private equity investment firm VMG Partners acquired a majority interest in PLV Studio.

PLV Studio, Inc.

Founded
2007
Brands
2
Majority interest acquired by VMG Partners, March 2014
$35M

Transaction value, not personal income.

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Made in New York.

Modern Vice