JAY ADONI

Ventures Brooklyn

Modern Vice.

A shoe factory in Brooklyn, a family business, and shoes handmade in New York City.

Jay Adoni at a shoemaker workbench with wooden shoe lasts
Jay Adoni

The Adoni Group

It started with a factory.

After arriving in the 1970s, he opened a shoe factory in Brooklyn. It grew into The Adoni Group, a family shoe business, and Modern Vice became one of its brands.

His sons later relaunched Modern Vice, with shoes handmade in New York City.

Label

Handmade in
New York City

Brooklyn Family run

His role

Investor, director, adviser.

  1. 2012 to 2014

    TAG, Inc.

    Investor and director of TAG, Inc., a family owned shoes and accessories company with several brands, including Modern Vice, a globally recognized shoes and accessories brand.

  2. Since 2015

    Consultant to Modern Vice

    He has consulted for Modern Vice since 2015.

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